2018’s Hottest Aesthetic Treatments

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2018 has been a great year for aesthetics as more patients of all ages are utilizing nonsurgical aesthetics procedures to look and feel their best. In 2017, over 15.7 million minimally invasive cosmetic procedures like Botox or dermal fillers were performed and this number has continued to rise.

As new treatments and methods become available, there is no doubt that the aesthetics industry will continue to thrive. If you are an aesthetics professional, it is crucial to be up to date on the most popular treatments and methods. While the variety of treatments continues to rise, there is no doubt that certain treatments are booming.

Here are the top minimally invasive treatments of 2018:

Lip Injections

While dermal fillers like Juvederm and Restylane used to be the go-to for those looking to restore facial volume, they have recently risen in popularity among young patients to enhance lips. Since popular celebrities like Kylie Jenner have hopped on the trend and been transparent about treatments, many patients have started to utilize dermal fillers to get the perfect pout. Lip injections performed with dermal fillers offer immediate, long-lasting results, making them a doctor and patient favorite. A rising trend in the media and on social platforms like Instagram, it looks like lip injections will continue to be a popular treatment.

PDO Threads

As many patients look for an alternative to invasive surgeries like facelifts that involve a long and painful recovery, PDO threads have become a popular option. There is minimal downtime associated with the procedure. The treatment provides immediate lift in the treated area(s) and results improve over the weeks and months following procedure due to collagen stimulation. Many practitioners have started to offer the treatment in their practice and have seen great results.

PRP Treatments

Platelet rich plasma, or PRP, is derived directly from the patient’s own blood. By separating PRP from red blood cells, providers can give patients exceptional rejuvenation results. One reason this is a patient favorite is that there is no risk for adverse reaction as the treatment only relies on the patient’s own blood.

PRP treatments have amassed immense popularity and are a celebrity favorite. PRP can be used for facial rejuvenation, hair loss, or in conjunction with other treatments, like microneedling.


Nonsurgical fat reduction is in! CoolSculpting has quickly become one of the most popular nonsurgical alternatives for fat loss. CoolSculpting does what diet and exercise can’t. The treatment can target trouble areas and permanently gets rid of fat cells. Because the procedure requires no downtime and can spot-reduce more than 20% of fat in the treated area in one session, it is no wonder the treatment has become so popular. Aesthetic professionals love to showcase their patient’s results from this popular treatment.


Even though Botox has been around for a long time, it remains one of the most popular aesthetic treatments. The procedure is fast, effective, and requires no downtime so it has remained a practitioner and patient favorite. As it has become more popular, many practitioners have also begun to utilize Botox for treatments other than wrinkle reduction. Botox is also a popular treatment for hyperhidrosis and migraines. Many pracitioners have started to offer Botox for these non-cosmetic reasons in their offices. Furthermore, the number of Botox treatments is on the rise as young patients have started using it for preventative purposes. It looks like Botox and its counterparts like Xeomin and Dysport are here to stay.

Aesthetics Marketing

It is clear that nonsurgical cosmetic treatments are on the rise. If you are an aesthetic professional and offer these treatments, it is important that you market your practice well and showcase your treatments to drive in patients.

At Med Aesthetics Group, we are experts in aesthetics marketing. We have run many successful campaigns for popular treatments like Botox, CoolSculpting, lip injections, and more! We worry about your marketing needs, so you can worry about your patients. Want to learn more? Contact us today and we will get you started with a targeted marketing campaign that will bring in patients and boost the success of your practice.

July 15, 2018

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

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