Whether you are an individual practitioner, med spa owner, or med spa professional, increasing the number of clients you see and retain takes time, effort, and strategy. Regardless of your strategy, there are still potential mistakes that your med spa could be making that could be costing you more patient acquisition, and ultimately, more revenue.
In this article we detail five key mistakes your med spa could be making that could be preventing you from reaching your revenue and patient acquisition goals.
The most important key to your med spa’s success begins within your practice.
As in any industry, it is crucial that your med spa is backed by the foundation of a great med spa marketing plan that incorporates careful planning and a great strategy.
One of the first places your potential clients will go when searching for information about a treatment or provider is search engines like Google. For this reason, it is important that you are highly visible to your potential consumers. For immediate visibility, utilizing a PPC campaign can be one of the most effective ways to get immediate bookings for the treatments you want to see new patients for.
It is also just as important that you rank organically on search engines for the treatments that you offer in your area. By optimizing your website and treatment pages, you can expect to see an increase in calls and bookings from organic traffic over time.
You aren’t utilizing social media
The best med spas and individual practitioners are using social media platforms like Facebook, Twitter, and Instagram to grow both their following and clientele. Popular platforms like Instagram have over 1 billion users per month, and many of these users are utilizing the platform to learn more about services your med spa is likely offering like BOTOX, fillers, lip injections, skin care treatments, and more. If your med spa is not on social media, it is crucial that you begin developing a social media strategy to increase your spa’s visibility and patient acquisition rate.
While optimizing all social media platforms is the ideal way to use social media to your advantage, it is crucial that you are present on at least one platform, like Facebook or Instagram, in some way.
Social platforms have become one of the most prominent drivers of patient acquisition, as more and more users utilize different platforms to find providers, look at reviews, and learn more about treatments. A great social media strategy can increase awareness and clientele for your spa and your practitioners.
The best clients are the one’s who keep coming back. Make sure to invest efforts into your current clientele to increase retention rates.
Loyal clientele are of your best sources for referrals, reviews, and upselling. By using direct channels like email or text marketing to inform your current patients about new treatments, events, or specials your med spa is having you can ensure an increase in bookings and revenue. By only focusing on new patient retention, you are missing out on current customer opportunities that can drive your revenue goals.
The right deal could bring in the hesitant customer your spa needs. By offering things like strategic flash sales, specials, first time patient specials, events, and competitions, as well as using popular platforms like Groupon in a targeted way, you can both increase brand awareness surrounding your medical spa and see an influx of new patient acquisition.
Many med spa professionals worry about the financial loss of offering sales or working with promotional sites like Groupon, but when done effectively, these channels can propel patient growth and be extremely effective in helping practices reach their revenue goals.
“Flash sales are one of the most effective ways we get new patients into our practice” says one med spa manager in Las Vegas, “By offering limited specials, we were able to schedule 10 new consultations in just a few hours. Those consultations then turned into same day treatments once customers came in.”
Talk and strategize with your team about deals you can offer that both promote your spa’s visibility and garner new patient acquisition.
Owning a medical spa can be extremely lucrative, but it is important that you take the right steps to ensure your practice’s success. By avoiding these mistakes, you can ensure your med spa thrives in an already competitive environment. By avoiding these mistakes and developing a solid medical spa marketing plan that is tailored to your med spa’s goals, you can set yourself up for success.
Not sure where to start? At Med Aesthetics Group we are experts in aesthetics and digital marketing and have helped med spas avoid some of the aforementioned pitfalls by developing targeted marketing campaigns for practices. Our team of marketing professionals can help manage all of your digital marketing channels, both increasing your med spa’s visibility, patient acquisition and retention, and revenue.
At Med Aesthetics Group we make your practice reach its potential. Our unique services like PPC, SEO, social media, and email and text marketing will help propel your practice to where it needs to be and will set you apart from the competition. Want to learn more? Get started today by giving us a call or booking a free demo.