Blog

The Trillion-Dollar Market Most Med Spas Are Ignoring – How To Access, Market to And Authentically Serve the LGBTQ+ Aesthetic Patient The “yummy mummy”, the “real housewife” and of course “millennials” – I hear it time and time again! If you’re anything like most of the practices I work with; these could very well be …Read More

If you’re anything like me, the following aesthetic promotions sound all too common… The best price in town!   Botox – for new patients only, just $X per unit!   Buy one, get one free!   FLASH SALE!   From Groupon to radio ads, all offering patients a dizzying array of offers that deliver razor-thin …Read More

Aesthetic services are one of the fastest growing industries, with a projected growth rate of over 10% by 2023. With so many providers available to patients, it can often feel hard to rise above the competition and increase the number of patients you are seeing in your practice.   Whether you are trying to increase …Read More

Allergan, one of the top leaders in aesthetics, has released the “first-of-its-kind medical aesthetics study”, detailing the most recent aesthetic trends. The report covers a variety of subjects and highlights many of the changes we have seen across the industry including an increase in millennial and male patients.   The Allergan  360° Aesthetics Report details an …Read More

Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions, or perhaps trying to follow what appears to be working for other practices. Nowhere is that more evident that in what I would describe as one of the largest pricing (and profit) pitfalls I see …Read More