Almost everyone is familiar with Yelp—the very popular site for business reviews. Who hasn’t looked up a business on Yelp before trying them out? Yes, almost everyone has “yelped” a business before forking out their money to use their services or buying their goods. Yelp is a great tool for consumers to find the right business, but it’s also a great tool to for businesses to bring in new customers—and that includes your med spa.
Med spa patients usually become returning customers when they are satisfied with service and results. This in turn bring referrals to the business, so it’s very important to keep all your customers completely happy. Never let a client leave your business unhappy. When your client leaves unsatisfied, you can say goodbye to their families and friends as referrals, and you can say hello to a negative Yelp review.While a lack of referrals keeps your med spa from reaching its ultimate potential, a negative Yelp review has more far-reaching effects and should be taken seriously. Yelp reviews are like stamps of approval from authority figures.
Yelp has overtaken old review platforms like the Better Business Bureau. With its hip and relevant interface that allows users to check in at locations, leave tailored reviews, and post photos, it stands as a far more credible and accessible source for many potential patients. People value reviews on Yelp, but unfortunately often tend to focus on the negative ones.. Yelpers also tend to be very eloquent with their reviews and fancy themselves as professional critics—so beware the wrath of the unsatisfied Yelper. If you’re unlucky, one bad Yelp review might become the first thing patients see when surveying your med spa.
Your med spa’s goal should always be for the patient to leave happy, but sometimes it is inevitable that a customer will leave a negative review. So if you are facing an unhappy client who has left you a bad review on Yelp, what do you do? In this article we will explore all of the ways you can optimize your Yelp account, from setting it up to dealing with unhappy customers, so that you can keep patients coming back and bring new ones in.
Many med spa owners wonder: do I even need to register as a business owner on Yelp? YES, you do and there are several reasons why it is both necessary and beneficial to your med spa. In one study, 4 out of 5 Yelp users said that they visited the site before purchasing a service at a local business. Moreover, business can increase revenue by up to 9% when you get even just a one star increase in ratings on the platform. This has a huge impact on your med spa, as many patients are reluctant when they seek out a new provider for minimally invasive procedures like injectables. It is important that potential patients see your credibility and patient satisfaction before they decide to do business with you. Provide your patients with an exceptional experience and offer them quality results, and they will do the review work for you.
There are several important aspects to making sure your Yelp page is at its best. As this may be one of the first places users find you or go to evaluate the credibility of your business, you want to make sure your page looks its best and gives users all of the information they will need to know about your med spa.
The first and best way you can get great Yelp reviews is by providing great service; this should always be your first priority. However, some patients, even when they are extremely satisfied, need an extra push to take the time to go and leave a review. Yelp is strict about its policy in soliciting reviews from customers. However, this doesn’t mean that you can’t still encourage customers to check out your Yelp page and share their experience.
Here are some ways med spas can encourage patient reviews:
Sometimes, no matter what you do customers will leave a bad review. To start, make sure you read every detail of the review such as when it happened, what service was delivered, and why. You should also talk to your staff to try and get more information on the situation so you can respond to the review in a clear, concise, and informed manner. Regardless, being actively engaged with customers of all types will show your potential clientele that you care.
In the event that you do experience a bad review, here are some tips:
If you’re facing an unhappy client, do whatever you can to ensure that they leave your med spa happy. Whether it’s a discount on future appointments or even a freebie, it’s better to lose a few bucks than to get a bad Yelp review that can potentially cost you a bigger chunk of change. Let your med spa’s goal be to let your clients leave happy. And once you’ve secured their satisfaction, make sure to remind them to give you props on Yelp.
While Yelp is important, it is just one piece of the comprehensive marketing efforts you should be making to drive new patient acquisition. It is also just as important that you make sure your social media profiles and other review sources like your Google profile, Facebook,and Groupon are well-optimized so that your practice looks and performs its best online. At Med Aesthetics Group, we can help you in all of your marketing efforts, including Yelp and review management.
Let your practice reach its true potential and learn more about our aesthetics-focused marketing services today by booking a free demo.