posted by on October 8, 2019

The Trillion-Dollar Market Most Med Spas Are Ignoring – How To Access, Market to And Authentically Serve the LGBTQ+ Aesthetic Patient The “yummy mummy”, the “real housewife” and of course “millennials” – I hear it time and time again! If you’re anything like most of the practices I work with; these could very well be …Read More

posted by on April 26, 2019

If you’re anything like me, the following aesthetic promotions sound all too common… The best price in town!   Botox – for new patients only, just $X per unit!   Buy one, get one free!   FLASH SALE!   From Groupon to radio ads, all offering patients a dizzying array of offers that deliver razor-thin …Read More

posted by on April 9, 2019

Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions, or perhaps trying to follow what appears to be working for other practices. Nowhere is that more evident that in what I would describe as one of the largest pricing (and profit) pitfalls I see …Read More

posted by on March 22, 2019

First, let’s begin with a few key considerations: Always be marketing! Even when your schedule and treatment rooms may be booked solid, remember the analogy that marketing is like gardening – and the “seeds” you plant today may not come to fruition for 30 days, or even several months.   Add value, never take it …Read More

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