Allergan, one of the top leaders in aesthetics, has released the “first-of-its-kind medical aesthetics study”, detailing the most recent aesthetic trends. The report covers a variety of subjects and highlights many of the changes we have seen across the industry including an increase in millennial and male patients. The Allergan 360° Aesthetics Report details an …Read More
Often, some of the biggest marketing mistakes that aesthetic practices make come from a place of having the best intentions, or perhaps trying to follow what appears to be working for other practices. Nowhere is that more evident that in what I would describe as one of the largest pricing (and profit) pitfalls I see …Read More
Wrinkle treatment with Botox is surrounded by many prevalent myths, one of the biggest being that the injectable is only for women or celebrities. Fortunately, many men are beginning to realize that this is not the case and are seeking out cosmetic procedures more than ever. After all, there is no shame in looking your …Read More
As CoolSculpting has created a new category in bodysculpting, Cynosure has been aggressively selling the SculpSure device to just about any physician willing to listen. Unfortunately, they have not provided the same level of marketing and advertising support that Zeltiq has. This has left much the weight of driving revenue from their new purchase on …Read More
Allergan has announced the release of their newest product “Juvederm Vollure.” This new product is FDA approved for use in the United States; while it has been previously available use in Europe. This newest product is part of the Juvederm dermal filler line, made from synthetic hyaluronic acid. With the release of this newest …Read More
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