The Trillion-Dollar Market Most Med Spas Are Ignoring – How To Access, Market to And Authentically Serve the LGBTQ+ Aesthetic Patient The “yummy mummy”, the “real housewife” and of course “millennials” – I hear it time and time again! If you’re anything like most of the practices I work with; these could very well be …Read More
First, let’s begin with a few key considerations: Always be marketing! Even when your schedule and treatment rooms may be booked solid, remember the analogy that marketing is like gardening – and the “seeds” you plant today may not come to fruition for 30 days, or even several months. Add value, never take it …Read More
Do you really know what your patients’ journey from considering a treatment to arriving to your practice is? A key part of the patient journey is patients researching and addressing their fears surrounding a treatment or procedure. This is why knowing your potential patients’ concerns is key to increasing patient acquisition and delivering your patients …Read More
Wrinkle treatment with Botox is surrounded by many prevalent myths, one of the biggest being that the injectable is only for women or celebrities. Fortunately, many men are beginning to realize that this is not the case and are seeking out cosmetic procedures more than ever. After all, there is no shame in looking your …Read More
Allergan has announced the release of their newest product “Juvederm Vollure.” This new product is FDA approved for use in the United States; while it has been previously available use in Europe. This newest product is part of the Juvederm dermal filler line, made from synthetic hyaluronic acid. With the release of this newest …Read More
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