Note: This guide is evolving. As web marketing changes and as we gain insight into offline channels, we will work towards making this the most comprehensive guide on marketing Juvederm effectively. Bookmark this page and return soon for future updates)
During our consultations with physicians and med spa owners, we are often asked how to improve the number of clients a facility sees for Juvéderm. The hyaluronic acid filler is the top selling brand of fillers in the US and is quickly becoming a household name. Furthermore, the demand for the filler is ever rising as dermal fillers’ versatility increases. A popular option for both those wishing to treat signs of aging like loss of volume and younger patients looking to enhance their lips, jaw, or nose, this filler will undoubtedly continue to be a great product for patient acquisition.
Our team of aesthetic marketing experts has put together this guide to discuss how to market Juvéderm for your medical practice, med spa, plastic surgery center, or dermatology office.
This guide will heavily focus on how you can acquire new Juvéderm customers through digital marketing but will also touch on offline channels that have shown success.
Behind every great Juvéderm marketing campaign is an amazing practice. Satisfied patients propel patient growth and make your marketing campaign much simpler. While a great marketing strategy can bring patients in, the quality of your services and practice are what make patients stay and drives referrals.
You can already start marketing with your existing clientele. If you have patients come in for basic, noninvasive treatments like facials, microdermabrasion, or dermaplaning you can introduce them to the idea of injectables like Juvéderm dermal fillers. Educate all of your patients regardless of age or gender, as many patients don’t know the versatility or potential of dermal fillers. Capitalize on the nonsurgical, no-downtime aspect of Juvederm, and you will have your patients’ interest, as many patients want changes but don’t want to go under the knife.
One of the most important aspects of Juvéderm marketing is that your site ranks high for the treatment in your area. When choosing a provider, most patients start with a Google search, and it is crucial that your site appears high up in the search results so that you get seen.
It is important that your website has Juvéderm content on it, which will benefit your SEO efforts. It is important that you have at least one page dedicated to Juvéderm and the area you are trying to market to. For example, if your target patients were in Chicago you would want to make a page optimizing for the keyword “Juvéderm Chicago”.
Your page should follow SEO best-practices by integrating long-form content, including links to other pages on your site, including images, and integrating keywords properly. Furthermore, your content should showcase your own experience and patient results while giving plenty of information about the treatment and answering frequently asked questions.
Finally, make sure to make individual pages for other services that are popular and performed with Juvéderm like lip injections, nonsurgical nose job, jawline contouring, and more. Creating blog posts about Juvéderm can also help to supplement your main content and SEO efforts.
Do you need to build your reputation and your clientele fast? While optimizing your website and building your organic search engine presence is absolutely necessary for a long-term Juvéderm marketing strategy, sometimes immediate results are needed and wanted. Crafting a paid search campaign is a great option for this as ads will ensure that potential patients in your market see your practice and click on you first.
When you target specific Juvéderm keywords in your area and directed at the clientele you want, you can be visible right away. Start with
Social media is often the first place potential patients will go before choosing a provider. If you are not on popular social platforms like Facebook or Instagram and are not optimizing your profile and content, you need to start! Social media has become a hub for potential patients to learn more about treatments and providers.
Utilize all of the features social platforms have to offer like stories, highlights, live Q&As, and more to reach the broadest audience. Create engaging content that showcases your Juvéderm services, results, and your practice. Patients love before and after photos and informational posts that are posted both frequently and regularly so it is important to plan your social media strategy with your Juvéderm marketing campaign in mind.
Reach out to your current patients and anyone on your practice’s contact list. Outreach with email or text can be extremely beneficial to a marketing campaign, as it allows you to highlight individual treatments like Juvéderm. Furthermore, both avenues bring users to your site for more information.
A great way to bring in a hesitant patient is to offer specials. Marketing your own specials or running deals on platforms like Groupon can bring in new patients who become life-long customers.
While each aspect of Juvéderm marketing is important, the pieces of your marketing campaign must complement each other and be strategic.
Before starting any of your marketing efforts, evaluate where you are and where you want to be with the volume of your Juvéderm clientele. Create a budget and prioritize the areas that will return the most patient acquisition for you and your practice. By integrating an well-developed, multi-faceted strategy that utilizes your current clientele, website optimization, advertising, social media, and patient outreach you can ensure success in your Juvéderm marketing campaign.
Want to see your practice reach its ultimate potential? Let the experts help. At Med Aesthetics Group, our team is made up of experts in aesthetics and medical marketing. Our team will come up with a strategic marketing plan tailored to your practice and goals so that you see the results you want.
Book a demo with us today to learn more about our Juvéderm marketing services and get started seeing new patients today!
