Promotions: Why It’s Important to Create a Promotional Calendar

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On numerous occasions I have visited medical spa websites (or any for that matter) and have found content that is outdated and simply stale. The worst is when I visit a website that has promotions still live from earlier in the year or a previous season. My blood boils when I see this! Don’t they see how bad this looks. So here’s a good article on how to get a hold of promotions throughout the year. It all starts with a little planning.

We know that most promotions start with good intent but somehow, some facilities either forget to update their website or at least pull down outdated promotions.

There’s nothing like landing on a website and seeing a Winter Special when it’s the middle of summer. Whether you are promoting a Chemical Peel Holiday Special, or a Summer Body Makeover Discount, it’s critical that you pull and swap promotions when the promotion ends.

A great way to stay on top of updating your website is to create a promotional or merchandising calendar that will help you keep track of all the promotions you are running and the start and end date.

There are a few things you need to have on the calendar when creating it to track all coupons and promotions you are running.

#1 Start & End Date of Medical Spa Coupon.
#2 Assets (Basically, where our promotions are currently listed. Are they on Google, Website, Flyers, etc)
#3 Results (After all, isn’t this what its all about?)
#4 Holidays & Special Events (Everything from Christmas to SuperBowl Sunday).

We recommend that you have plan your promotions about 60 to 90 days in advance at minimum. This way you have ample time to prepare what is need to run, manage and end your promotions. The longer out you plan, the more successful your campaigns will be.

We recommend using Excel to manage your calendar so you can ensure you have all our bases covered. List all holidays & seasons. I would also add mini events like Superbowl Sunday, Breast Cancer Awareness Month and others. Get creative when creating promotions around all of these events that occur throughout the year.

October 29, 2014

Hannah Cloe is the brand manager for Med Aesthetics Group. She manages all of Med Aesthetics Group’s digital marketing and branding efforts and has a passion for marketing and the aesthetics industry. Her favorite thing about working at Med Aesthetics Group is getting to collaborate with an amazing team and getting to see our clients’ practices reach their potential. In her free time you can find Hannah reading, writing, and hiking.

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